Privacy Policy

Issued by: Yeah 102 Studio
Last Updated: 29 April 2024

1. Introduction and General Terms

This Privacy and Data Policy (“Privacy Policy”) explains how Yeah 102 Studio (“Yeah 102,” “we,” “us,” or “our”) collects, processes, and protects your personal data when you use our games, related online services, and website (collectively referred to as the “Online Services”).

This policy applies to all games developed by Yeah 102 Studio (the “Games”), as well as online features such as network play, player interactivity, and gameplay data. It also covers our website and associated services (the “Website”). Together, these are referred to as the Online Services.

We are committed to safeguarding your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By accessing or using the Online Services, you agree to the terms outlined in this Privacy Policy, which should be read alongside our Terms of Service.

You may contact us regarding this Privacy Policy or any privacy-related concerns at contact@yeah102.com.

2. Information We Collect

We collect and process various types of personal data to provide, improve, and optimize the Online Services. These include the following categories:

Information You Provide Directly

When you engage with the Games, we collect information such as your device’s unique identifier (Device ID), your in-game preferences, and gameplay data. Examples of gameplay data include level completions, achievements, in-app purchases, virtual currency balances, and tutorials completed.

Information for Advertising Purposes

To deliver personalized ads, we collect information through trusted third-party partners. This includes device details (e.g., make, model, operating system), network information (e.g., IP address, MAC address, connection type), and advertiser IDs (e.g., Apple IDFA or Android Advertising ID).

Analytics Data

We use tracking technologies to gather data about your interaction with the Games. Analytics data includes gameplay attempts, time spent, advertisement interactions, crash reports, and error logs. This information helps us identify issues, optimize features, and improve user experiences.

Third-Party Login Information

If you log in using platforms like Facebook or Google, we may collect your public profile information (e.g., name, profile picture) and technical data necessary to link your social account to your game profile.

3. Why We Collect Information

We use your information for the following purposes:

To Provide and Operate the Online Services

Your data allows us to track your progress, save your preferences, and ensure the Games deliver promised features. This includes syncing your progress across devices or restoring purchases.

To Improve the Quality of the Online Services

We analyze user data to identify areas where users encounter difficulties, optimize game design, and refine features. For example, if data shows users frequently leave at a certain level, we might adjust its difficulty.

To Provide Customer Support

Your data helps us respond effectively to inquiries or resolve issues through email or in-game support channels. For instance, we may reference your gameplay data when troubleshooting account-related issues.

For Marketing and Advertising

We collaborate with partners like Unity Ads and Google Ads to deliver targeted advertising. This includes showing you relevant ads based on your preferences and measuring the effectiveness of our marketing campaigns.

To Improve Monetization

We use in-game behavior analysis to develop personalized in-app purchase offers, such as discounts for specific virtual items or bundles.

To Detect and Prevent Fraud

Your data is used to maintain fairness in the Games and detect unauthorized activities like cheating or fraudulent purchases.

4. Data Sharing

We only share your information under specific circumstances:

With Trusted Service Providers

These partners assist with analytics, advertising, and technical support. For instance, we use AppsFlyer to evaluate marketing campaign effectiveness and Meta Ads to deliver targeted advertisements.

For Legal Compliance

We may disclose information to comply with legal requirements or respond to valid legal requests, such as subpoenas.

During Business Transfers

If our business is sold, merged, or acquired, data may be transferred to the new entity to ensure continuity of the Online Services.

With Payment Platforms

When you make in-app purchases, we share necessary data with platforms like Google Play, Apple App Store, and Amazon Appstore.

5. Automated Decision-Making

We use automated systems to detect potential cheating or misuse of the Games. For example, excessive in-game currency balances or suspicious progression patterns may trigger automatic adjustments, such as an increased frequency of ads or restricted access to certain features.

If you believe an automated decision was made in error, you may contact us at contact@yeah102.com for a human review of the decision.

6. Your Rights

You have several rights concerning your personal data:

Access and Correction

You can request a copy of your personal data and correct inaccuracies in your information.

Restriction or Deletion

You may request that we stop processing your data or delete it under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Data Portability

You can request a machine-readable copy of your data or ask us to transfer it to another provider.

Opt-Out Options

You can disable targeted advertising by adjusting your device’s advertising preferences or in-game notification settings.

Filing Complaints

If you are dissatisfied with how we process your data, you can contact your local data protection authority.

To exercise any of these rights, email us at contact@yeah102.com.

7. Data Retention

We retain your data only as long as necessary to provide the Online Services, comply with legal obligations, or resolve disputes. For example, transaction data may be stored longer to meet financial record-keeping requirements.

8. Children’s Privacy

The Games are not intended for children under 13. If we become aware of data collected from a child under 13, it will be deleted promptly. If you believe we have collected such data, please notify us at contact@yeah102.com.

9. Security Measures

We implement robust measures to protect your personal data, including encryption, secure servers, and restricted access to sensitive information. While no system is entirely secure, we continuously improve our practices to address emerging threats.

10. International Data Transfers

Data may be transferred outside the European Economic Area (EEA) for processing by trusted partners. We use safeguards such as Standard Contractual Clauses (SCCs) to ensure compliance with data protection laws.

For more information on international transfers, contact us at contact@yeah102.com.

11. California Residents (CCPA)

If you are a California resident, you have the following rights under the CCPA:

Access to Your Data

Request details about the personal data we have collected about you in the last 12 months.

Data Deletion

Request that we delete your personal data, subject to certain exceptions (e.g., for legal compliance).

Opt-Out of Data Sales

Request that we not sell your data to third parties.

To exercise your rights, email us at contact@yeah102.com.

Contact Information

For privacy-related questions or requests, you can reach us at:

Email: contact@yeah102.com

Response Time: We aim to respond within three business days.

By using the Online Services, you agree to this Privacy and Data Policy and the Terms of Service.